Chery Group is giving its new iCAUR V25 a much bigger stage. After the boxy SUV was previewed in China in August, the company now says it will make its formal international debut on October 19 at the 2026 iCAUR International User Summit in Wuhu. The latest teaser adds an important detail: the V25 is being developed with both battery-electric and range-extended electric power, along with an intelligent all-wheel-drive system.
The timing is especially notable for Canada. Chery-backed Omoda and Jaecoo have launched a Canadian web presence, promised a late-2026 arrival and begun building a dealer and operating network. There is no confirmation that the V25 or the iCAUR brand is coming to Canada, but the new SUV shows how broad Chery’s electrified product arsenal has become just as the group prepares to enter the market.
A Global Debut, Not the V25’s First Reveal
The V25’s October appearance is better understood as an international coming-out party than an entirely new reveal. Chery’s iCar brand showed the vehicle in Chengdu on August 14, positioning it as a technology-focused, lifestyle-oriented SUV and indicating a Chinese market launch in the fourth quarter of 2026. The September 30 announcement shifts the emphasis outward: Chery says the V25 will appear before global users and media in Wuhu on October 19 alongside the smaller V23 and larger V27.
That distinction matters because iCar is the name used in China, while iCAUR is the brand Chery is building for international markets. The new teaser is therefore less about proving that the V25 exists and more about defining its global role. It also confirms details that were not central to the first China reveal, most notably the availability of both BEV and REEV powertrains and i-AWD. For a group expanding rapidly outside China, that makes the V25 a product statement as much as another model launch.
One SUV, Two Different Electrified Approaches
The most significant new detail is Chery’s decision to offer the V25 with two different electrified powertrains. A battery-electric version will rely entirely on stored electrical energy, while the range-extended version uses an onboard combustion engine as a generator to extend the distance the vehicle can travel after its battery charge falls. The U.S. Department of Energy describes series-style extended-range vehicles as models in which the electric motor provides wheel propulsion while the engine generates electricity.
That split gives iCAUR two ways to sell essentially the same rugged-looking idea. A BEV can appeal to drivers with dependable home or public charging, while a REEV can retain electric propulsion for routine driving but carry liquid fuel for longer trips. Chery’s September teaser also confirms its i-AWD intelligent electric all-wheel-drive system. What remains unknown is just as important: the company has not yet published battery capacity, motor output, charging speed or official driving range for the V25 BEV. Those specifications will be crucial when the global model is fully detailed.
The V25 Sits Right in the Middle of iCAUR’s Boxy SUV Family
The V25 follows the squared-off design language that has become iCAUR’s visual signature, but it is meaningfully larger than the V23. Published specifications put it at 4,636 mm long, 1,920 mm wide and 1,855 mm tall, with a 2,820-mm wheelbase. That makes it 416 mm longer than the 4,220-mm V23, yet still 419 mm shorter than the 5,055-mm V27. In practical terms, it lands in the middle of the V-series rather than simply replacing an existing model.
Chery’s newest teaser emphasizes a near-square visual proportion, round headlamps and a wider tire stance. Earlier regulatory and launch information also showed five-seat packaging, a side-hinged rear door, an external rear storage box and 19- or 21-inch wheel choices. The result is a vehicle styled to look more like a compact adventure machine than a conventional soft-roader. That approach has become increasingly common among Chinese EV brands, but iCAUR is making it central to its identity, combining retro cues with electrified hardware and extensive personalization options.
The Range-Extender Version Already Has Some Serious Numbers
The range-extended V25 is already much less mysterious than the battery-electric version because its key specifications appeared through China’s regulatory process before the global campaign began. Reports based on the filing show a 33.67-kWh lithium-iron-phosphate battery supplied by Gotion High-Tech and a 1.5-litre turbocharged gasoline engine rated at 115 kW. In this configuration, the engine serves the range-extender role while electric motors provide the driving force.
The same regulatory information points to 145 or 150 km of WLTC electric-only range depending on configuration, a top speed of 180 km/h and an available towing package rated for as much as 1,800 kg. Those numbers are unusually useful this early in a model’s rollout because they reveal how iCAUR is positioning the V25: not as a tiny-battery hybrid wearing EV styling, but as a vehicle intended to cover substantial daily mileage on stored electricity before gasoline becomes necessary. Final global-market specifications could differ, however, and Chery has not yet published Canadian or North American figures for the model.
iCAUR Is Already Building Beyond China
The V25 also makes more sense when viewed as part of iCAUR’s broader export push. The brand says its lineup already reaches more than 40 countries and regions, with the V23 establishing a presence in Southeast Asia and the V27 expanding into markets such as the Middle East. Earlier in 2026, iCAUR also developed right-hand-drive versions to support growth across Southeast Asia and Oceania, showing that the brand is willing to engineer vehicles for different regulatory and market requirements rather than rely on one domestic specification.
Chery has ambitious infrastructure goals behind that expansion. In April, iCAUR said it planned to build 2,000 service outlets across key markets by 2030 and target annual sales above one million vehicles. Those are company objectives rather than guarantees, but they help explain why the V25 is receiving a separate international presentation. It fills the size gap between V23 and V27, adds both BEV and REEV choices, and gives iCAUR a third core V-series product to carry into markets where buyers may have very different charging access and driving patterns.
Chery Has the Scale of an Established Global Automaker
Chery is entering this phase with considerably more scale than the typical newcomer brand. The automaker said in July that cumulative global sales had passed 20 million vehicles. Its international materials now list operations in more than 130 countries and regions, while first-half 2026 exports reached 943,817 vehicles, up 71.5 per cent from the same period a year earlier. Nearly seven million of the group’s users were outside China by mid-2026.
That global footprint matters because launching a new brand requires far more than shipping vehicles to a port. Parts distribution, diagnostic systems, technician training, warranty administration and dealer standards all have to be established in parallel. Chery has already gone through that process in numerous markets, including Europe, Southeast Asia, the Middle East and Latin America. It does not guarantee a smooth Canadian launch, but it does mean Omoda, Jaecoo and any future Chery-group brands would arrive with an experienced parent company behind them. The V25 is another example of how Chery is using multiple labels to target distinct slices of the global SUV market.
Canada’s Chery Entry Is Taking Shape Around Omoda and Jaecoo
The Canadian entry is becoming more tangible, but the names at the front of the queue are Omoda and Jaecoo rather than iCAUR. Their Canadian website now promotes “new electric SUVs coming to Canada,” and Canadian automotive reporting has documented a late-2026 launch message. The retailer page does not yet list locations, but the company says it is building a network across the country. Earlier in the year, Chery had told AutoTrader that it expected to begin with a small number of dealers in key markets before pursuing broader national coverage.
There are also signs of a local operating structure taking shape. Omoda and Jaecoo’s Canadian careers page has advertised positions in North York for dealer-network development, legal work, media, market testing, test planning and battery/Internet-of-Vehicles maintenance engineering. That mix is more revealing than a simple marketing teaser because it touches sales, compliance, product validation and after-sales support. For Canadian buyers, those functions will ultimately matter as much as horsepower or screen size, particularly for brands that have no established service history in the country.
Canada’s New Import Rules Changed the Equation
Canada’s revised import rules are a major reason the timing now works. The federal government established an initial annual quota of 49,000 electric vehicles originating in China at the normal 6.1 per cent most-favoured-nation tariff, replacing the previous 100 per cent EV surtax for vehicles imported within the quota. The program took effect March 1, 2026, and the government says the annual quantity is scheduled to grow by 6.5 per cent. By 2030, half of the quota is intended to be reserved for vehicles with an import price of C$35,000 or less.
The rules are still managed rather than fully open. For the second period of the first quota year, running from September 1, 2026 through February 28, 2027, Global Affairs Canada set access at 24,500 vehicles plus unused volume carried over from the first period. Importers need shipment-specific permits, and the government has said it can consider setting aside volume for new entrants. That framework creates a path for Chery-group products, but it also puts timing, pricing and permit access directly into each brand’s launch calculations.
The V25 Still Has Not Been Confirmed for Canada
Despite the activity around Chery, no Canadian V25 announcement has been made. Omoda and Jaecoo’s Canadian site deliberately avoids naming launch models, prices or dealers, and it warns that vehicles shown for other markets may not be sold in Canada and that Canadian specifications can differ. Recent reporting has connected several Omoda and Jaecoo products with testing or possible Canadian plans, but those sightings should not be treated as a final product list.
That caution is especially important with the V25. iCAUR is a separate Chery-group brand with its own global expansion program, and its September announcement identifies an international debut without naming Canada as a destination. The most defensible reading is therefore that two stories are developing at once: iCAUR is broadening Chery’s global electrified SUV portfolio, while Omoda and Jaecoo are preparing the group’s immediate Canadian market entry. Those paths could eventually meet, especially if the first Chery-group launches build dealer confidence, but there is currently no public basis for saying the V25 will be sold here.
Certification, Winter Performance and Service Will Be the Real Tests
The remaining work in Canada will be less glamorous than a global product reveal. Every new vehicle imported for sale must comply with the Canada Motor Vehicle Safety Standards, and foreign manufacturers participating in Transport Canada’s pre-clearance process must provide certification documentation and demonstrate that they can handle safety recalls. On top of that come dealer readiness, parts availability, bilingual customer support, warranty processes and winter validation—areas where a new entrant has to earn trust rather than simply announce it.
Cold-weather performance will deserve particular attention for any BEV or REEV sold nationally. U.S. Department of Energy research notes that low temperatures can raise BEV energy consumption and reduce usable battery energy, with the size of the effect varying by battery heating and thermal-management design. That does not automatically favour one powertrain, but it makes Canadian specifications more important than overseas brochure numbers. For now, the V25 is best viewed as evidence of Chery’s rapidly expanding technology menu, while Omoda and Jaecoo’s late-2026 rollout will provide the first real test of how that broader strategy translates to Canadian roads.
