Jaguar has finally put a production car behind its dramatic reinvention. The Type 01 is a four-door electric grand tourer priced from £130,000, powered by three motors and capable of producing more than 1,000 horsepower. It also looks remarkably close to the controversial Type 00 concept that previewed Jaguar’s new direction almost two years ago. For Canadians, the most significant detail may be where Jaguar expects the car to succeed. Company executives have identified the United States and Canada as priority markets, saying much of the positive reaction to the concept came from North America. That makes the Type 01 more than an exotic British EV headed to a handful of wealthy buyers overseas. It is intended to play a central role in rebuilding Jaguar on this side of the Atlantic.
£130,000 Buys the First Jaguar of an Entirely New Generation
Jaguar officially unveiled the Type 01 in New York on October 6, with the company confirming a starting price of £130,000. Orders are scheduled to open in early 2027, followed by the first customer deliveries during the second half of the year. Canadian pricing has not yet been officially announced, so converting the British figure directly into Canadian dollars would not necessarily predict the price local retailers ultimately charge.
The name carries more meaning than a typical model badge. Jaguar says “Type” references famous cars from its history, the zero represents zero tailpipe emissions and the one marks the first product of the company’s new generation. Unlike the Type 00 shown at Miami Art Week in December 2024, this is a production vehicle rather than a styling exercise. It is also the first production Jaguar based on the dedicated Jaguar Electric Architecture, or JEA, developed specifically to allow proportions and engineering solutions that conventional shared platforms could not provide.
Three Electric Motors Deliver More Than 1,000 Horsepower
The Type 01 is the most powerful Jaguar road car the company has produced. Jaguar quotes a peak output of 1,030 PS and 1,365 Nm of torque from its three-motor powertrain. Independent automotive publications translate that output to roughly 1,015 to 1,016 mechanical horsepower. One motor powers the front axle while two motors at the rear allow the car to control torque individually across the rear wheels.
Jaguar says the Type 01 can accelerate from zero to 100 km/h in 3.2 seconds. Perhaps more revealing for a grand tourer is its claimed passing performance: 100 to 180 km/h takes four seconds. The company has also drawn on experience from its Formula E operation to develop the car’s dynamics. Intelligent torque vectoring, a targeted 50:50 weight distribution and the ability to alter the balance of power are intended to make the enormous GT feel smaller from behind the wheel. The specifications make clear that Jaguar is not positioning its comeback model as a restrained luxury EV.
A 118-kWh Battery Targets 644 Kilometres on the EPA Cycle
Underneath the body is a usable 118-kWh battery operating with an 850-volt electrical architecture. Jaguar estimates an EPA driving range of as much as 400 miles, or approximately 644 kilometres, while its preliminary WLTP target reaches roughly 720 kilometres. Those figures remain manufacturer estimates ahead of final certification, and real-world range will depend on temperature, speed, wheel choice and other conditions.
Charging performance is similarly ambitious. Jaguar says the Type 01 can recover as much as 200 miles, or 321 kilometres, of estimated range in 13 minutes when connected to a suitable 350-kW DC fast charger. The company has even published a constant-highway-speed estimate of about 320 miles at 120 km/h, an unusual disclosure intended to make the grand-touring promise more tangible. Canadian winters will provide a considerably tougher real-world test. Large batteries and fast charging can reduce the inconvenience of long-distance EV travel, but neither eliminates the range and charging penalties associated with cold weather.
Jaguar Kept Much of the Type 00 Concept’s Provocative Shape
The production car does not retreat far from the concept that generated intense debate in 2024. The Type 01 stretches to approximately 5.2 metres in length, sits only about 1.4 metres high and rides on standard 23-inch wheels. Its cabin is pushed rearward behind an exceptionally long hood, giving an electric car proportions more commonly associated with classic front-engine grand tourers. There is no conventional rear window. A camera system instead provides the driver’s view behind.
Despite the massive body, Jaguar claims a drag coefficient of 0.23, making this the most aerodynamic production Jaguar it has created. Active front vanes, carefully managed airflow and a three-stage deployable rear spoiler contribute to that figure. Engineers also had to devise new manufacturing techniques for the unusually deep aluminium body panels. Jaguar says development of the Type 01 has generated more than 360 patent applications. The engineering effort matters because the new brand identity would have been much easier to dismiss if the production vehicle had emerged looking like an ordinary sedan.
Four Occupants Get Their Own Spaces Instead of a Traditional Sedan Cabin
The interior continues the unconventional approach. Rather than designing one open passenger compartment, Jaguar uses a central spine running the length of the cabin to visually divide the Type 01 into four individual seating spaces. Brass-effect anodized aluminium details reinforce that structure. The result is intended to feel closer to a carefully designed lounge or private cabin than a conventional five-seat family sedan.
Technology is prominent without covering the dashboard in displays. A 24-inch single-glass OLED screen serves as the main driver interface, while a smaller seven-inch touchscreen handles frequently used functions. Jaguar also developed a full-width panoramic soundbar and Sensory Audio seating as part of the immersive audio system. The production cabin maintains the low seating position promised by the concept, made possible partly by arranging the large battery to preserve foot space rather than simply placing a thick, uniform battery floor beneath the occupants. This is very deliberately a four-person grand tourer, not a vehicle designed to maximize passenger capacity.
Jaguar Says Canada Is One of the Markets That Matters Most
Jaguar’s North American strategy makes the Type 01 particularly relevant to Canada. During briefings at JLR’s Gaydon operations, executives told InsideEVs that the United States and Canada are the most important markets for the new car. Jaguar said much of the positive response generated after the Type 00 concept appeared came from those two countries. Parent company JLR has separately identified North America as one of the central markets in its five-year growth strategy.
That emphasis is notable because the Type 01 contradicts several North American trends at once. It is a very expensive sedan-like grand tourer in a market dominated by SUVs, and it is fully electric at a time when automakers are reconsidering how quickly high-end customers will abandon combustion engines. Jaguar’s argument is that customers will not buy it merely because it is electric. Managing director Rawdon Glover has said the company intends to sell the Type 01 on design, driving character and technology, treating electric propulsion as the mechanism that enables those qualities rather than the entire sales pitch.
Canada’s Growing EV Market Offers Opportunity—but No Affordable-EV Subsidy
Jaguar will arrive in a Canadian EV market that has been recovering. Statistics Canada recorded 58,811 new zero-emission vehicle registrations in the second quarter of 2026, up 26.7% from a year earlier. Battery-electric registrations alone increased 37.4%. ZEVs accounted for 10.7% of all new registrations during the quarter. July produced the same 10.7% market share, with 18,920 ZEVs sold, 36% more than a year earlier.
None of Ottawa’s emphasis on affordable EVs is likely to help a Type 01 buyer directly. Canada’s Electric Vehicle Affordability Program generally limits eligible non-Canadian-built vehicles to a final transaction value of $50,000 or less. The Jaguar is built in Britain and belongs in an entirely different price class. Canadian pricing above $100,000 would also place it within the federal luxury-tax regime, which calculates the tax as the lesser of 10% of the taxable amount or 20% of the portion above the $100,000 threshold.
Canadian Buyers Already Have Extremely Fast Luxury-EV Alternatives
Jaguar will not enter Canada’s high-performance electric market alone. Lucid currently sells the Air Grand Touring in Canada from $161,200, with a manufacturer-projected range as high as 824 kilometres for the 2027 model. At the top of the range, the $327,300 Air Sapphire produces 1,234 horsepower and can reach 100 km/h in approximately two seconds. Lucid therefore gives Jaguar a formidable benchmark for both outright performance and long-distance efficiency.
Porsche presents another challenge. The Canadian-market 2027 Taycan Turbo GT is priced from more than $304,000 and produces as much as 1,019 horsepower with launch-control overboost. It reaches 100 km/h in 2.3 seconds. The Type 01 does not need to beat those cars in every specification to make sense, but their existence shows that four-figure horsepower is no longer enough to make an electric luxury car unique. Jaguar is betting that dramatic proportions, rarity and brand character can distinguish its car from competitors with equally extraordinary numbers.
This Car Is the Payoff to Jaguar’s Risky “Copy Nothing” Reset
The Type 01 cannot be separated from Jaguar’s controversial transformation. In November 2024, the brand unveiled a completely new visual identity around the phrase “Copy Nothing,” derived from founder Sir William Lyons’ belief that a Jaguar should not imitate competitors. Weeks later, the Type 00 concept appeared at Miami Art Week with an extremely long hood, minimal glazing and vivid colours. It generated attention far beyond normal automotive circles, not all of it favourable.
Jaguar then did something unusually risky for an established manufacturer: it deliberately wound down most of its outgoing products before their replacements were ready. JLR has repeatedly cited the planned decline of legacy Jaguar production as one reason its recent group volumes have been lower. That created a period in which the brand had remarkably little new-car business while customers waited for the reinvention to become real. The Type 01 is therefore carrying more pressure than a conventional model launch. It must prove that the disruption created something customers will actually pay for.
Britain Is Building the Type 01 Across Three Major JLR Operations
Production is scheduled to begin in 2027 at JLR’s Solihull facility in England. The supply chain for the car extends beyond the final assembly plant. JLR says electric drive units and battery packs will come from Wolverhampton, while pressed body panels will be manufactured at Halewood in Merseyside. The company has retrained almost 9,000 people at Solihull to build electric vehicles, along with another 1,500 employees elsewhere in the West Midlands.
The program sits within JLR’s much larger investment in future products. The company says it has invested £11.5 billion since beginning its current £15-billion-to-£18-billion five-year investment program in 2024. Jaguar is also being treated differently from the rest of JLR’s portfolio. Range Rover, Defender and Discovery will retain a flexible mix of combustion, hybrid and electric propulsion, while Jaguar is intended to become JLR’s uniquely all-electric brand. That makes Type 01 both a vehicle program and a test of whether an established luxury name can be rebuilt around one propulsion technology.
Jaguar Needs the Type 01 to Sell an Identity, Not Chase Mass-Market Volume
The financial logic behind the transformation depends less on huge production numbers than on dramatically raising Jaguar’s position in the luxury hierarchy. JLR has described the new Jaguar as a distinct part of its brand portfolio rather than another premium competitor fighting BMW and Mercedes across numerous high-volume segments. The Type 01’s £130,000 entry price—and potentially much higher price once personalized—makes margin and exclusivity more important than traditional Jaguar sales volume.
That is also why Canada can matter despite being far smaller than the United States. Jaguar does not need the Type 01 to become a common sight in suburban driveways. It needs enough affluent customers in markets such as Toronto, Vancouver, Montreal and other major centres to regard an unconventional electric Jaguar as something desirable rather than merely unusual. The hardware is now real: more than 1,000 horsepower, rapid charging, a large battery and a body that unmistakably follows the Type 00. The harder part begins when Canadian customers are asked to put a price on Jaguar’s reinvention.
